Gira & Gratta, translated to Twist & Grate in English is an easy to grate Grana Padano cheese from Italy, similar to that of Parmesan.
Simply twist the base of the product and the block of Grana Padano cheese inside will be effortlessly grated onto your meal.
Agriform were planning on bringing the product over to the UK and required some initial packaging designs.
These designs were the first concept drafts, and Agriform were very pleased with them.
Unfortunately, shortly after the designs were approved the recession bit hard and the Euro and Pound Sterling almost reached parity, and it was no longer feasible for Agriform to bring the product to the UK market.
The image above shows the original Italian product on the far left, and my UK market design concepts to the right of it.